Why https is better than httpWhat even is http, let alone https? Well, http – the prefix to your web address stands for “Hypertext Transfer Protocol” and with the additional s? “Hypertext Transfer Protocol Secure”. The s actually stands for Secure Socket Layer Secure and that extra s makes all the difference for 3 key reasons. Reason 1: Https helps with SEO – when it comes to a competing Google search, you’ll always outrank any other business with the additional security layer provided by the s in https. Google favours security conscious companies, it’s that simple. Reason 2: Https adds an additional layer of security so what’s not to love about that? Anyone who is keen to protect their clients’ sensitive data should consider https as essential. Reason 3: Improved AMP (sorry another acronym). AMP is Google’s way of loading mobile pages quickly – Accelerated Mobile Pages. It needs https to work. If these 3 reasons aren’t enough – SEO, security and mobile-responsiveness – talk to us and we’ll explain more.
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