What even is http, let alone https? Well, http – the prefix to your web address stands for “Hypertext Transfer Protocol” and with the additional s? “Hypertext Transfer Protocol Secure”. The s actually stands for Secure Socket Layer Secure and that extra s makes all the difference for 3 key reasons.
Https helps with SEO – when it comes to a competing Google search, you’ll always outrank any other business with the additional security layer provided by the s in https. Google favours security conscious companies, it’s that simple.
Https adds an additional layer of security so what’s not to love about that? Anyone who is keen to protect their clients’ sensitive data should consider https as essential.
Improved AMP (sorry another acronym). AMP is Google’s way of loading mobile pages quickly – Accelerated Mobile Pages. It needs https to work.
If these 3 reasons aren’t enough – SEO, security and mobile-responsiveness – talk to us and we’ll explain more.